Rad Dedić is a distinguished creative director based in New York City. He earned his Bachelor's degree in Graphic Design from the High Art School (1999–2003) and obtained a Master's degree in Graphic Design from the University of Art Department of Applied Arts (2003–2008).
Dedić's professional journey encompasses a variety of roles in the creative industry. He is specialized in variety of marketing and advertising including pharmaceutical advertising. Prior to this, he was the Vice President and Associate Creative Director at CDM New York (July–November 2019), Group Art Supervisor at Havas Health Plus (2016–2019), Art Supervisor at Saatchi & Saatchi Wellness (2013–2016), Art Director at McCann Torre Lazur (2012), and Interactive Designer at Berlitz (2010–2012). In 2006, Dedić co-founded Dedic LLC (formerly Arthur Filtz), initially an art group that evolved into a multimedia design and development studio.
Beyond his corporate roles, Dedić has actively contributed to the art and design community through various exhibitions worldwide. His work spans graphic design, art graphics, electronic graphics, 2D animation, and web design. Notably, his designs have been featured in publications such as “Typography Sketchbooks” by Steven Heller and Lita Talarico.